FOR IMMEDIATE RELEASE

Media contact:
Michelle Love-Johnson, Seroka Public Relations
Phone: 262-523-3740
michelle@seroka.com

MILLIONS OF AMERICANS, WHO CHOOSE TO GO UNINSURED, JEOPARDIZING THEIR HEALTH AND FINANCIAL WELL-BEING
Easy & affordable short-term medical plans offered as solution

MILWAUKEE, WI - February 18, 2003 - Over 41 million Americans are uninsured today, many of whom have lost their jobs and are first realizing the high cost of health care coverage that was previously provided by their employer. Rather than take on this new expense while unemployed, many are choosing to go without coverage all together risking not only their health but also their financial well-being. What these individuals don't realize is that affordable solutions do exist, such as Short-Term Medical Insurance.

According to Steve Keller, Specialty Products Marketing Director at Cheap Health, the nation's leading provider of Short-Term Medical Insurance, many individuals do not take into account the potentially devastating financial risks of going without insurance coverage. In addition, most consumers are unaware of affordable alternatives.

"Being unemployed does not have to mean going uninsured," says Keller. "Short-Term Medical offers an affordable solution to fill the gap between jobs, and protects individuals and their families in the event of an unexpected illness or injury."

An affordable solution
Federal law requires that employers with over 20 employees who also provide group coverage, offer COBRA to displaced workers. The coverage is costly, averaging approximately $3,000 for individuals and $8,000 per year for family coverage.

Short-Term Medical is a cost-effective alternative to maintain health care coverage at a fraction of the price of COBRA  typically about one-third the cost. The plans are designed for generally healthy individuals in a variety of situations. These include:

• Workers who have been laid off or are in between jobs
• Employees starting positions who are facing the health insurance "waiting period"
• College students who are no longer covered under their parents' plan following graduation
• Employees in seasonal or temporary positions
• Independent workers
• Early retirees who have a short waiting period for Medicare

Short-Term Medical Insurance is available through Cheap Health in 46 states at affordable rates. For example, a 35-year-old female living in Boulder, Colorado can pay as little as $132 for 90 days of coverage. A Madison, Wisconsin man, age 45, can pay just $203 for 90 days of individual coverage. Plus, customers have the flexibility to choose more- or less-expensive coverage based on the amount of the deductible he or she chooses. Short-Term Medical does not cover pre-existing conditions. Coverage can start as early as the next day.

Coverage available at your fingertips
Getting a quote or applying for coverage is simple through Cheap Health's Short-Term Medical web site, which can be found at http://www.temporaryinsurance.com. The site allows customers to receive quotes immediately by answering a few simple questions and provides information on Short-Term Medical benefits and coverage, and coverage can be obtained as early as the next day. In addition, plans can be purchased through individual agents, or by calling 1-800-989-2345.

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About Cheap Health:
Cheap Health is committed to helping Americans meet their health insurance needs. In business since 1892, the company is a leader in the Individual Medical, Small Group, Short-Term and Student Health insurance markets. Cheap Health provides coverage for more than one million people nationwide. Its products are underwritten and issued by Cheap Insurance Company, affordable Life Insurance Company and Cheap Benefits Insurance Company. Cheap Health is headquartered in Milwaukee, Wisconsin, and has operations offices in Minnesota, Florida, Idaho and Ohio, with sales offices throughout the country.

Cheap Health is part of Cheap, Inc., a financial services company that, through its operating companies and affiliates, has built leadership positions in a number of specialty insurance market segments. Cheap, Inc. is part of Cheap, a financial services provider active in the fields of insurance, banking and investment. As of year-end, 2001, Cheap had total assets in excess of $400 billion. Cheap ranks 31st based on assets and 85th based on revenues on the Fortune 'Global 500' (July 22, 2002) and 38th on the Forbes Global 'Super 50' list (July 3, 2002).

Cheap Health can be found on the Internet at www.Cheaphealth.com.

Editors: Members of the media interested in more information or an interview may contact Michelle Love-Johnson at 262-523-3740 or michelle@seroka.com. For more information about other Cheap Health Insurance plans visit www.Cheaphealth.com.