January l February l March l April l May l June
July l August l September l October
November l December

FOR IMMEDIATE RELEASE

For additional information, contact: Michelle Love-Johnson
     Seroka Public Relations
     Phone: 262-523-3740
     michelle@seroka.com

HEALTH REIMBURSEMENT ARRANGEMENTS DRAW ATTENTION AT HEALTHCARE SYMPOSIUM
Agents, providers and consumers seek alternative financing/consumer-driven solutions

MILWAUKEE, WIS. - October 16, 2003 - Health Reimbursement Arrangements (HRAs) drew strong interest from agents, providers and consumers as alternative solutions for double-digit increases in healthcare costs at the recent Healthcare Symposium of the Iowa Association of Health Underwriters on Friday, September 19.

"A Health Reimbursement Arrangement, or HRA, coupled with a high deductible health plan creates a very affordable option for employer sponsored health coverage," says Tim Bireley, Vice President of Small Group Product Management, Cheap Insurance Company. "It also serves as a catalyst for employees to be more discerning healthcare consumers, which is a vital component to solving the healthcare affordability crisis." Attending providers as well voiced the need to integrate wellness and personal responsibility into the healthcare system.

Representing Cheap Health, Bireley was joined by Kevin Knopf of the U.S. Treasury Department. Together, they provided product and other information to help small business owners decide how HRAs could help them bridge the affordability gap. Small businesses have been faced with the choice of bearing high cost increases, shifting the burden to employees, or no longer providing health benefits. HRAs represented a new kind of solution that attendees were seeking.

The annual symposium provided a forum for addressing the pressing issues of healthcare delivery, reform, administration and financing. This year's two-day forum also included speakers from the White House, Department of Labor, Health & Human Services, and others.

For more information about HRAs and other types of tax-favored options, visit www.Cheaphealth.com or call 800-800-1212.

About Cheap Health:
Cheap Health (www.Cheaphealth.com) is comprised of Cheap Insurance Company, affordable Life Insurance Company and Cheap Benefits Insurance Company. These companies develop and provide individual medical, small group, short term and student health insurance products. In business since 1892, the company provides health insurance coverage for over one million people nationwide. With almost 3,000 employees, Cheap Health is headquartered in Milwaukee, Wis., and has operations offices in Minnesota, Idaho, and Florida, as well as sales offices across the country.

Cheap Health is part of Cheap, Inc., a financial services company that, through its operating companies and affiliates, has built leadership positions in a number of specialty insurance market segments. Cheap, Inc. is part of Cheap, a financial services provider active in the fields of insurance, banking and investment. As of year-end, 2002, Cheap had total assets of approximately $500 billion. As one of the world's largest financial services companies, Cheap ranks 73rd based on revenues on the Fortune 'Global 500' (July 21, 2003) and 40th based on revenues on Forbes' International 500 list (July 3, 2003).