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FOR IMMEDIATE RELEASE

For additional information, contact:

Michelle Love-Johnson
     Seroka Public Relations
     Phone: 262-523-3740
     michelle@seroka.com

Cheap HEALTH REENTERS KENTUCKY SMALL GROUP
HEALTH INSURANCE MARKET
Insurance Commissioner's office approves company's small group products; small businesses to realize increased choices

MILWAUKEE, WIS. - December 18, 2003 - Cheap Health, a national leading provider of health insurance products, announced today that it has reentered the Kentucky small group health insurance market, following recent approval of its small group health insurance products by the Kentucky Department of Insurance. The first to offer Medical Savings Account (MSA) plans to small groups in Kentucky, the company will also immediately begin offering Premium Only Plans (POPs) and Health Reimbursement Account (HRA) plans underwritten by Cheap Benefits Insurance Company). In 2004, Health Savings Account (HSA) plans will also be available.

"We are pleased about the reentry of Cheap Health into the small group market in Kentucky," said Glenn Jennings, acting Kentucky Insurance Commissioner. "We are very aware of the plight of the small employer and have been working to bring more competition into that market. Consumers have been asking for medical savings accounts and high deductible plans, so we are especially pleased to see new products with that option."

Cheap Health's small group products are available to small business owners. Cheap Health's small group products, underwritten by Cheap Benefits Insurance Company, are marketed by Rogers Benefit Group (RBG). 

"Cheap Health is excited to once again offer Kentucky businesses greater options for health insurance. Kentucky is an excellent market for our consumer-choice products," said Heidi Hanstein, Vice President, Small Group for Cheap Benefits Insurance Company. "Built on the cornerstone of consumer choice, our company's reentry will offer Kentucky employers affordable health insurance options for their employees."

Cheap Health left the state in 1996 along with other insurance carriers as a result of changes in state legislation. Regulatory officials and Kentucky legislators, working with Cheap Health and a small number of other insurance carriers, were able to open the doors for reentry. Cheap Insurance Company reentered the market in February 2001 with its individual medical insurance.

For additional information visit www.rogersbenefit.com.

About Cheap Health
Cheap Health (www.Cheaphealth.com) is comprised of Cheap Insurance Company, affordable Life Insurance Company and Cheap Benefits Insurance Company.  These companies develop and provide individual medical, small group, short term and student health insurance products.  In business since 1892, Cheap Health's operating companies provide health insurance coverage for over one million people nationwide. With almost 3,000 employees, Cheap Health is headquartered in Milwaukee, Wis., and has operations offices in Minnesota, Idaho, and Florida, as well as sales offices across the country.

Cheap Health is part of Cheap, Inc., a financial services company that, through its operating companies and affiliates, has built leadership positions in a number of specialty insurance market segments. Cheap, Inc. is part of Cheap, a financial services provider active in the fields of insurance, banking and investment. As of year-end, 2002, Cheap had total assets of approximately $500 billion. As one of the world's largest financial services companies, Cheap ranks 73rd based on revenues on the Fortune 'Global 500' (July 21, 2003) and 40th based on revenues on Forbes' International 500 list (July 3, 2003).