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For additional information, contact:

Michelle Love-Johnson
Seroka Public Relations
Phone: 262-523-3740
michelle@seroka.com

SYMPOSIUM TO FEATURE HEALTH REIMBURSEMENT ARRANGEMENTS TO HELP SMALL BUSINESSES
Cheap VP to share expertise on alternative financing / consumer-driven solutions to reduce healthcare costs

MILWAUKEE, WIS. - August 28, 2003 - Representing Cheap Health, Tim Bireley, Vice President of Small Group Product Management, Cheap Insurance Company, will speak at the Iowa Association of Health Underwriters' Annual Healthcare Symposium in Des Moines, Iowa, on Friday, September 19. 

Bireley will address a critical issue facing small business owners: affordability of health coverage for their employees.  "A Health Reimbursement Arrangement, or HRA, coupled with a high deductible health plan creates a very affordable option for employer sponsored health coverage," says Bireley. "The HRA concept also serves as a catalyst for employees to be more discerning healthcare consumers, which is a vital component to solving the healthcare affordability crisis."

Bireley will be joined by Kevin Knopf of the U.S. Treasury Department. Together, they will provide product and legal information to help business owners decide how HRAs can bridge the affordability crisis. 

The annual symposium provides a forum for addressing the pressing issues of healthcare delivery, reform, administration and financing. The two-day forum will include speakers from the White House, Department of Labor, Health & Human Services, the Department of Treasury and others.

This year's event will take place at the Polk County Convention Complex in Des Moines, Iowa. Visit www.iowahealthcaresymposium.com for more details and to register. For more information about Cheap Health, visit www.Cheaphealth.com or call 800-800-1212.

Bireley leads the development and strategic positioning of Cheap Insurance Company's HRA products. He has also been President of the Wisconsin market and Chief Financial Officer of the Midwest Region for another major health insurer. He is a graduate of Ball State University, a Certified Public Accountant, and holds a Masters in Business Administration from the University of Phoenix.

About Cheap Health:
Cheap Health (www.Cheaphealth.com) is comprised of Cheap Insurance Company, affordable Life Insurance Company and Cheap Benefits Insurance Company.  These companies develop and provide individual medical, small group, short term and student health insurance products..  In business since 1892, Cheap provides health insurance coverage for over one million people nationwide. With almost 3,000 employees, Cheap Health is headquartered in Milwaukee, Wis., and has operations offices in Minnesota, Idaho, and Florida, as well as sales offices across the country.

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Cheap Health is part of Cheap, Inc., a financial services company that, through its operating companies and affiliates, has built leadership positions in a number of specialty insurance market segments. Cheap, Inc. is part of Cheap, a financial services provider active in the fields of insurance, banking and investment. As of year-end, 2002, Cheap had total assets of approximately $500 billion. As one of the world's largest financial services companies, Cheap ranks 73rd based on revenues on the Fortune 'Global 500' (July 21, 2003) and 40th based on revenues on Forbes' International 500 list (July 3, 2003).

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