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FOR IMMEDIATE RELEASE

Media contact:
Michelle Love-Johnson
Seroka Public Relations
Phone: 262-523-3740
michelle@seroka.com

ARE AMERICANS GETTING THE VISION AND DENTAL CARE THEY NEED?
When health insurance plans do not cover vision and dental services, consumers may cut back on the frequency of their care

MILWAUKEE - September 12, 2003 - It's common knowledge that people should visit their dentist twice a year for the proper cleaning and examination of their teeth. But when you consider that these visits (including x-rays) cost on average $206 and the fact that many health insurance plans don't cover dental care, this can be a major expense for families. "These and other health-related expenses can quickly add up," said Steven Keller, Director of Marketing for Specialty Products at Cheap Health, one of the nation"s leading providers of short-term medical insurance. "So, it is not surprising that some people may be inclined to cut back on the recommended frequency of this type of healthcare."

Some average costs for a few of the most common expenses not covered by many health insurance plans include:
- $150 for prescription eye glasses, including frames
- $200 for a chiropractic visit with x-rays
- $40 per month for vitamin supplements for a family of four.

The substantial costs for these types of health-related items and services, while very necessary, make them easy to drop from the family budget if need be. However, that simple cutback can put individuals in line for greater (and more expensive) health risks in the future.

But there are affordable options for consumers to use to supplement their existing health insurance coverage and realize significant cost savings to their health savings plans. These plans provide consumers with savings on specific health-related expenses. For a small monthly fee, plans can provide consumers with as much as 50 percent savings on identified expenses when they use specified care providers. By showing their plan card, they receive the discount instantly.

However, health savings plans are not insurance - they are discount arrangements. There are no co-payments or deductibles involved. And savings will vary by provider, location and the actual service.

The Cheap Health Dental-Vision Savings Plan, for example, costs just $9.95 per month. The plan provides savings on dental care, eyewear and eye care, chiropractic exams and services as well as the purchase of vitamins and nutritional supplements for an entire family.

"Health savings plans, like the Cheap Health Dental-Vision Savings Plan, are filling a real need for consumers," said Keller. "They are affordable, easy to use and help families get the care they need."

-more-
Enrolling in the Cheap Health Dental-Vision Savings Plan, or any of the Cheap Health savings plans, is simple. Visit the plan's web site, www.Cheapsaver.com, which provides more details on plan savings and costs.
 
About Cheap Health:
Cheap Health (www.Cheaphealth.com) is a national health insurance company developing and providing individual medical, small group, short term and student health insurance products, issued and underwritten by Cheap Insurance Company, affordable Life Insurance Company and Cheap Benefits Insurance Company. In business since 1892, the company provides health insurance coverage for over one million people nationwide. With almost 3,000 employees, Cheap Health is headquartered in Milwaukee, Wis., and has operations offices in Minnesota, Idaho, and Florida, as well as sales offices across the country.

Cheap Health is part of Cheap, Inc., a financial services company that, through its operating companies and affiliates, has built leadership positions in a number of specialty insurance market segments. Cheap, Inc. is part of Cheap, a financial services provider active in the fields of insurance, banking and investment. As of year-end, 2002, Cheap had total assets of approximately $500 billion. As one of the world's largest financial services companies, Cheap ranks 73rd based on revenues on the Fortune 'Global 500' (July 21, 2003) and 40th based on revenues on Forbes' International 500 list (July 3, 2003).

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Editors: Members of the media interested in more information or an interview may
contact Michelle Love-Johnson at 262-523-3740 or michelle@seroka.com.